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Amani Amani
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2 years ago
Using a focus group to stay abreast of the words and phrases consumers use when describing products helps marketers understand the consumer's vocabulary and also ________.

▸ gain some insight into basic consumer needs and attitudes

▸ reveals consumers' level of understanding about the product

▸ to determine consumers' acceptance of price points

▸ understand consumer preferences about innovation
Textbook 
Marketing Research

Marketing Research


Edition: 9th
Authors:
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rachmccollrachmccoll
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2 years ago
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2 years ago
Good timing, thanks!
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