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Gman01234 Gman01234
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2 years ago
One commonly used basis for market segmentation is the discovery of (1) statistically significant, (2) meaningful, (3) stable, and (4) actionable differences. What are these differences and how are they defined in terms of segmentation?
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Marketing Research

Marketing Research


Edition: 9th
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aliptsidhualiptsidhu
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2 years ago
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