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A firm runs the risk of upsetting its channel partners if it sells through two channels simultaneous

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A firm runs the risk of upsetting its channel partners if it sells through two channels simultaneous

A firm runs the risk of upsetting its channel partners if it sells through two channels simultaneously which compete for the same customer. For example, if Electronic Arts sold its electronic games through retailers like Wal-Mart and Best Buy, and then started selling the same games online, Wal-Mart and Best Buy might get upset, because the online sales undermine their ability to sell the games through their stores. This type of situation is referred to as:
A) channel piracy
B) channel conflict
C) marketing clash
D) disintermediation
E) channel clash

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Entrepreneurship: Starting and Operating a Small Business

Edition: 3^rd

Authors: Mariotti, Glackin

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I really needed this!

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Registered in a two-year entrepreneurship course

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Cool, cool... Let me know if you need more

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