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a8oobra a8oobra
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8 years ago
Market segments may be defined using bases such as benefits sought or behavior. However, _____ must be known in order to assess the size of the target market and to reach it efficiently.
A) geographic characteristics
B) behavioral characteristics
C) demographic characteristics
D) psychographic characteristics
Textbook 
Marketing: An Introduction

Marketing: An Introduction


Edition: 7th
Author:
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magnasmagnas
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8 years ago
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a8oobra Author
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#2
8 years ago
Thinking Face Makes sense, thank you
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#3
8 years ago
I'll be around for the next little bit if you need anything else
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