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matashola matashola
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7 years ago
After grouping customers into segments based on similar needs and benefits sought by customers in solving a particular consumption problem, the next step in a needs-based market segmentation process is to _____.
a.   determine which demographics, lifestyles and usage behaviors make the segment distinct and identifiable
b.   determine the overall attractiveness of a segment
c.   create “segment storyboards” to test the attractiveness of each segment’s positioning strategy
d.   determine the profitability of each segment
e.   create a “value proposition” and product-price positioning strategy based on a segment’s unique customer needs and characteristics
Textbook 
Market Based Management

Market Based Management


Edition: 5th
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D-manD-man
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matashola Author
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7 years ago
Thanks for providing this
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