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After grouping customers into segments based on similar needs and benefits sought by customers in ...

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After grouping customers into segments based on similar needs and benefits sought by customers in ...

After grouping customers into segments based on similar needs and benefits sought by customers in solving a particular consumption problem, the next step in a needs-based market segmentation process is to _____.
a.   determine which demographics, lifestyles and usage behaviors make the segment distinct and identifiable
b.   determine the overall attractiveness of a segment
c.   create “segment storyboards” to test the attractiveness of each segment’s positioning strategy
d.   determine the profitability of each segment
e.   create a “value proposition” and product-price positioning strategy based on a segment’s unique customer needs and characteristics

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Market Based Management

Edition: 5^th

Author: Best

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