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a8oobra a8oobra
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8 years ago
P&G markets several brands of detergents instead of concentrating its resources on a single leading brand. P&G has discovered there are segments of laundry detergent buyers, and each segment seeks a special combination of benefits. The segments represent the _____ for the different P&G brands.
A) demographic user
B) target market
C) middleman
D) business user
Textbook 
Marketing: An Introduction

Marketing: An Introduction


Edition: 7th
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magnasmagnas
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a8oobra Author
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#2
8 years ago
Worth the wait Hour Glass with Flowing Sand

Just confirmed your answer with a friend, it's right
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8 years ago
Good Slight Smile
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