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a8oobra a8oobra
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8 years ago
B2C companies put more of their funds into advertising, followed by sales promotion, personal selling, and then public relations. This indicates that B2C companies tend to use _____ more in favor of the _____.
A) push strategy; pull strategy
B) consumer advertising; trade promotion
C) trade promotion; pull strategy
D) pull strategy; push strategy
Textbook 
Marketing: An Introduction

Marketing: An Introduction


Edition: 7th
Author:
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magnasmagnas
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a8oobra Author
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#2
8 years ago
White Heavy Checkmark Correct!
wrote...
#3
8 years ago
I'll be around for the next little bit if you need anything else
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