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prodeco prodeco
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6 years ago
advertising, (2) public relations, (3) personal selling, and (4) sales promotion. Distribution is NOT among the four promotional tools used in the promotional mix.
D)
E)
Comment:

584) Which of the following is true of integrated marketing communication?
A) It does not utilize any of the four promotional tools.
B) It is limited in what it can and how it can communicate.
C) It combines all four promotional tools.
D) It utilizes different promotional tools one at a time.
E) It combines advertising and public relations.
Textbook 
Business: A Practical Introduction

Business: A Practical Introduction


Edition: 1st
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weshonweshon
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prodeco Author
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6 years ago
Just got PERFECT on my quiz
decibul
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I appreciate what you did here, answered it right Smiling Face with Open Mouth
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This helped my grade so much Perfect
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