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Advertising, (2) public relations, (3) personal selling, and (4) sales promotion. Distribution is ...

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Advertising, (2) public relations, (3) personal selling, and (4) sales promotion. Distribution is ...

advertising, (2) public relations, (3) personal selling, and (4) sales promotion. Distribution is NOT among the four promotional tools used in the promotional mix.
D)
E)
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584) Which of the following is true of integrated marketing communication?
A) It does not utilize any of the four promotional tools.
B) It is limited in what it can and how it can communicate.
C) It combines all four promotional tools.
D) It utilizes different promotional tools one at a time.
E) It combines advertising and public relations.

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Business: A Practical Introduction

Edition: 1^st

Authors: Williams, Sawyer, Berston

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prodeco Author

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Thank you, thank you, thank you!

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I appreciate what you did here, answered it right Smiling Face with Open Mouth

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Just got PERFECT on my quiz

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