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a8oobra a8oobra
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Posts: 3806
8 years ago
Starbucks has an annual plan in place to deal with the company's current SBUs and their operations. However, Starbucks as a growth-oriented firm is interested in both domestic and international markets. This requires Starbucks to constantly monitor the environment and adapt to the opportunities it is presented with. Starbucks needs a _____ in place.
A) strategic plan
B) supporting objectives
C) business portfolio
D) mission statement
Textbook 
Marketing: An Introduction

Marketing: An Introduction


Edition: 7th
Author:
Read 160 times
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magnasmagnas
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Posts: 3806
8 years ago
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a8oobra Author
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8 years ago
White Heavy Checkmark Correct!
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8 years ago
I'll be around for the next little bit if you need anything else
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