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a8oobra a8oobra
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Posts: 3806
8 years ago
All of the following are accurate descriptions of "generational marketing," except which one?
A) Defining people by their birth date is more effective than segmenting them by their lifestyle or life stage.
B) Boomers are split into three groups: leading, core and trailing boomers, each with their own beliefs and behaviors
C) Tommy Hilfiger has big brand logos on his clothes for teenagers and little pocket polo logos on his shirts for baby boomers.
D) Generation Y is split into Gen. Y adults, Gen. Y Teens, and Gen. Y kids.
Textbook 
Marketing: An Introduction

Marketing: An Introduction


Edition: 7th
Author:
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magnasmagnas
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Posts: 3806
8 years ago
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a8oobra Author
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8 years ago
I totally agree with your answer, I thought so too actually (not to take away from your glory Wink Face)

Thank you
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8 years ago
I'll be around for the next little bit if you need anything else
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