Differentiate between internal data, marketing intelligence, and marketing research.

 Marketers can obtain the needed information from internal data, marketing intelligence, and marketing research. Many companies build extensive internal databases, electronic collections of information obtained from data sources within the company. Marketing managers can readily access and work with information in the database to identify marketing opportunities and problems. The systematic collection and analysis of publicly available information about competitors and developments in the marketing environment, is called marketing intelligence. The goal of marketing intelligence is to improve strategic decision making, assess and track competitors' actions, and provide early warnings of opportunities and threats. Marketing research is the systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation facing an organization.

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