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Which of the following statements regarding marketing intelligence is true?

Rgary

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Which of the following statements regarding marketing intelligence is true?

Which of the following statements regarding marketing intelligence is true?
a. Marketing intelligence is privately held information.
b. Most companies collect marketing intelligence on an annual or semi-annual basis.
c. All marketing intelligence is free.
d. Most marketing intelligence is publicly available information.
e. Marketing intelligence gathering is more focused on gaining insights into consumer activities than competitors' activities.

Textbook

Marketing: Real People, Real Choices

Marketing: Real People, Real Choices

Edition: 4^th

Authors: Solomon, Marshall, Stuart, Smith, Charlebois, Shah

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Rgary Author

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Thanks

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Smart ... Thanks!

brina10

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You make an excellent tutor!

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