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a8oobra a8oobra
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8 years ago
All of the following statements are accurate descriptions of post-purchase behavior, except which one?
A) Very few major purchases result in post-purchase conflict or cognitive dissonance.
B) If a product exceeds expectations, the consumer is delighted.
C) If a product meets expectations, the consumer is satisfied.
D) If a product fall short of expectations, the consumer is disappointed.
Textbook 
Marketing: An Introduction

Marketing: An Introduction


Edition: 7th
Author:
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magnasmagnas
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#1
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8 years ago
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a8oobra Author
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#2
8 years ago
Thinking Face Makes sense, thank you
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#3
8 years ago
Thanks for the feedback
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