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normie normie
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7 years ago
During the Early Age of Agencies, Baker's Chocolate and Ivory Soap were two of the first products to use ________.
A) status appeal
B) brand names
C) integrated marketing communication
D) the pulling power of headlines
E) cultural archetypes
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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lirpalirpa
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7 years ago
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normie Author
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#2
7 years ago
THX Slight Smile

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