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normie normie
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7 years ago
The most common and long-standing explanation of advertising effects is referred to as AIDA, which stands for attitude, interest, decision, and action.
A) True
B) False
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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lirpalirpa
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7 years ago
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normie Author
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#2
7 years ago
i REALLY appreciate this Upwards Arrow
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