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Taylor Swift, a singer and actress popular with the target market, appears in the commercial ...

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Taylor Swift, a singer and actress popular with the target market, appears in the commercial ...

Taylor Swift, a singer and actress popular with the target market, appears in the commercial claiming the benefits of the product. Swift is well liked, respected, and believable to this target market. The ads are very successful. What is the most likely reason for the success of this campaign?
A) The use of Taylor Swift led to cognitive learning in members of the target market.
B) This was a high-involvement product.
C) The target market needed this product.
D) The use of Taylor Swift was a successful bandwagon appeal.
E) Taylor Swift was a credible source to deliver this message to this target audience.

Textbook

Advertising & IMC: Principles and Practice

Edition: 10^th

Authors: Moriart, Mitchell, Wells

Read 246 times

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te3la Author

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7 years ago

This helped me pass my test last Friday

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