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te3la te3la
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7 years ago
Michelle is a specialist in media planning. She tells clients about media trends in the future. She often talks about the digitization of media, in which all mass media save and transmit information through the same digital forms. Through integration, the media work through and with each other. What media trend is Michelle discussing?
A) commoditization
B) interactivity
C) cadence
D) convergence
E) engagement
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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rebmetpesrebmetpes
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7 years ago
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te3la Author
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#2
7 years ago
Very pleased, thank you
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