Top Posters
Since Sunday
d
4
N
3
3
R
3
k
3
o
3
Z
3
j
3
s
3
d
3
J
3
1
3
Home Q & A Board Other Fields Homework Help Business Marketing
New Topic  
te3la te3la
wrote...
Go to Answer
Posts: 1737
Rep: 3 0
7 years ago
Rush Limbaugh is a conservative talk show host who is heard on hundreds of radio stations around the country. Advertisers such as Select Comfort beds advertise on his program because of the high level of loyalty of his audience. Local radio stations purchase the rights to air his program on their stations. National advertisers can purchase advertising time from the program provider or the local station, and local businesses usually purchase advertising during this show from the local station. What type of radio advertising does this represent?
A) spot radio advertising
B) syndicated radio advertising
C) news radio advertising
D) up-front radio advertising
E) network radio advertising
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
Read 137 times
2 Replies
Replies
Answer verified by a subject expert
enujenuj
wrote...
#1
Top Poster
Posts: 657
Rep: 13 0
7 years ago
Sign in or Sign up in seconds to unlock everything for free
More solutions for this book are available here

Related Topics

te3la Author
wrote...
#2
7 years ago
Very pleased, thank you
New Topic      
Quick Reply
Explore
Post your homework questions and get free online help from our incredible volunteers
  1502 People Browsing
Start New Topic Take the Tour CoursesNew Study Tools Topics Trending Browse by Textbook
Live Chat
Related Images
  
 343
  
 671
  
 219
Your Opinion
Do you believe in global warming?
Votes: 488
Previous poll results: What's your favorite coffee beverage?