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debbyFlynn debbyFlynn
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7 years ago
An entire shelf in the snack aisle of a large supermarket is stocked with Ritz products, including a variety of crackers, cracker sandwiches, and toasted chips. Each red Ritz package displays the distinctive yellow lettering on a blue background. This is an example of ________.
A) a premium
B) the billboarding effect
C) point-of-sale materials
D) branded entertainment
E) environmental design
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Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
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lirpalirpa
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7 years ago
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debbyFlynn Author
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7 years ago
Helped a lot
noodlelicker
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Yesterday
Smart ... Thanks!
mmmm_dat_userna
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2 hours ago
Brilliant ツ
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