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normie normie
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7 years ago
Stimulating buzz, creating curiosity and excitement, and providing opportunity for involvement are all objectives for the IMC tool of ________.
A) guerilla marketing
B) public relations
C) sales promotion
D) packaging
E) advertising
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
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yamyam
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7 years ago
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normie Author
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#2
7 years ago
makes so much more sense now, thanks
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