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normie normie
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7 years ago
A firm that exercises tight central international control over its advertising is likely to adopt a ________ strategy for an international IMC campaign.
A) high-context
B) culture-oriented
C) low-context
D) localized
E) standardized
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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yamyam
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7 years ago
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normie Author
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#2
7 years ago
This concept was killing me, makes a lot more sense
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