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debbyFlynn debbyFlynn
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7 years ago
Six months ago, Volkswagen launched a new campaign that included print ads and television commercials. Edwin thought the commercials were clever, but exposure to the commercials didn't change Edwin's behavior. However, six months after viewing the commercials, Edwin has decided he needs to purchase a new car, and he includes Volkswagen on the list of cars he wants to test drive. Edwin's behavior is an example of which of the following?
A) unaided recall
B) a synergistic effect
C) a carryover effect
D) the break-even point
E) an instantaneous effect
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
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lirpalirpa
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7 years ago
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debbyFlynn Author
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7 years ago
Helped a lot
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