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Lumpoti Lumpoti
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7 years ago
According to the Atlas Institute and Coremetrics, the best way to evaluate an online advertising campaign is to ________.
A) assign a percentage of influence to all advertising seen prior to conversion
B) assign 100% of the influence for conversion to the first ad seen
C) assign 50% of the influence for conversion to the last ad seen and assign 50% of the influence for conversion to the first ad seen
D) assign 100% of the influence for conversion to the last ad seen
Textbook 
Advertising Research: Theory and Practice

Advertising Research: Theory and Practice


Edition: 2nd
Author:
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EllingtonEllington
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7 years ago
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Lumpoti Author
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#2
7 years ago
This is correct, voted with confidence
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#3
7 years ago
Good luck answering the rest Slight Smile
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