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Diana55 Diana55
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7 years ago
According to VALS, ________ are motivated by ideals. They are mature, satisfied, comfortable, and reflective people who value order, knowledge, and responsibility. They tend to be well-educated and actively seek out information in the decision-making process. They are well-informed about world and national events and are alert to opportunities to broaden their knowledge. They have a moderate respect for the status quo institutions of authority and social decorum, but are open to consider new ideas. Although their incomes allow them many choices, they are conservative, practical consumers. They look for durability, functionality, and value in the products they buy.
A) Thinkers
B) Makers
C) Experiencers
D) Achievers
E) Strivers
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Advertising Research: Theory and Practice

Advertising Research: Theory and Practice


Edition: 2nd
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Diana55 Author
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7 years ago
I had been looking for this, really helped me out
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