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matashola matashola
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7 years ago
If the following is true: product benefits are of 40% relative importance and the attractiveness rating of this factor is 80 (i.e., attractive); service benefits are of 30% relative importance and scores a rating of 60 (i.e., somewhat attractive); and brand image reputation is of 30% relative importance and scores a rating of 80 (i.e., attractive), then the overall differentiation score for the assessed opportunity is _____ if the relative importance of differentiation advantage is 50%.
a.   37
b.   74
c.   110
d.   146
e.   220
Textbook 
Market Based Management

Market Based Management


Edition: 5th
Author:
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#1NuggetsFan#1NuggetsFan
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matashola Author
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#2
7 years ago
I'll take your word for it, thx
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