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Home Q & A Board Other Fields Homework Help Business Marketing
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matashola matashola
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7 years ago
Which of the following statements is FALSE?
a.   A good marketing plan is an essential part of a proactive market orientation.
b.   It is not the plan itself, but the process, that helps a business uncover new opportunities and recognize important threats.
c.   One drawback of a marketing plan is that it does not allow greater utilization of existing assets, business and marketing systems and unique capabilities.
d.   Market information is often incomplete or inaccurate or both.
e.   A well-defined market focus is cost efficient.
Textbook 
Market Based Management

Market Based Management


Edition: 5th
Author:
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#1NuggetsFan#1NuggetsFan
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7 years ago
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matashola Author
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7 years ago
My friend got the same as you Smiling Face with Open Mouth
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