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seaweed seaweed
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7 years ago
The choice between demonstration, slice-of-life, straight sell, and other advertising forms is a matter of:
A) the creative strategy.
B) the advertising appeal.
C) the selling proposition.
D) the creative execution.
E) the big idea.
Textbook 
Global Marketing

Global Marketing


Edition: 7th
Authors:
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somemossomemos
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7 years ago
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seaweed Author
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#2
7 years ago
Appreciate this Thumbs Up Sign
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