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Jeleci Jeleci
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7 years ago
In text-mining and visualization, the coded text data are interpreted by matching positive or negative comments with overlapping terms that link the positive and negative comments to mentions of the product/ brand.
Textbook 
Basic Marketing Research

Basic Marketing Research


Edition: 4th
Author:
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spicerspicer
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7 years ago
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Jeleci Author
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7 years ago
Excellent answer
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