Behavioral targeting has been attacked by many as an invasion of privacy. Describe the meaning of ...

Behavioral targeting is as a form of marketing technique that has been used online for numerous of years, as a way of allowing businesses to reach out to their target audience. Behavioral targeting can allow for entrepreneurs to match their sales tactics to the common Internet activity and purchasing behavior shown by their prospective buyers. In other words, behavioral targeting allows marketers to create the advertisements and promotional opportunities that their audience is actually seeking.Pros of the argument includes: allowing the company to get to know their clientele very well, anticipate current clients' needs and wants, increase productivity, accurate marketing research and new innovations, and win-win for client and advertiser. Also improve return on investments, generates higher click numbers, and converts visitors to customers.Cons of the argument includes: expensiveness, inability to work for all products, privacy issues, cookies and username issues, reach limitation, uneducated clientele, health risks associated with highly influential ads, and location-based marketing issues

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