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dorean dorean
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7 years ago
Roy is looking to buy a new HDTV set. He knows from friends that LCD set screens reflect less light than plasma set screens, but that LCD sets are also more subject to blurring than plasma sets. This is an example of the ________ component of his attitude toward HDTVs.
A) cognitive
B) affective
C) objective
D) situational
E) conative
Textbook 
Consumer Behavior

Consumer Behavior


Edition: 11th
Authors:
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saltiesaltie
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