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dorean dorean
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7 years ago
The key factor underlying the persuasive impact of a personal or interpersonal message received from either a formal or informal source is ________.
A) the number of times the message is sent
B) the source's credibility
C) the type of broadcast medium used
D) the extent to which the receiver's peers understand the message
E) the number of times the message is received
Textbook 
Consumer Behavior

Consumer Behavior


Edition: 11th
Authors:
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handsome93handsome93
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7 years ago
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dorean Author
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#2
7 years ago
Perfect
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