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dorean dorean
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6 years ago
________ is the believability of the endorser, spokesperson, or individual in an advertisement.
A) Source attractiveness
B) Source credibility
C) Source formality
D) Source degradation
E) Source informality
Textbook 
Consumer Behavior

Consumer Behavior


Edition: 11th
Authors:
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handsome93handsome93
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6 years ago
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dorean Author
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#2
6 years ago
Literally awesome, thanks
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