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dorean dorean
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7 years ago
The purpose of institutional advertising is to ________.
A) promote a specific product line
B) boost the corporate image
C) promote a specific retail outlet as a way of improving the manufacturer's image through the retail store image
D) promote the product category as a whole
E) enter a product category totally unrelated to the one with which the corporate name has become synonymous
Textbook 
Consumer Behavior

Consumer Behavior


Edition: 11th
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handsome93handsome93
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