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dorean dorean
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8 years ago
Alice needs a new cell phone, but is anxious about which phone she should buy. Many of her friends own popular phone models but complain about lost calls, short battery life, and poor predictive text functionality. While she has identified several attractive phone models, she doesn't feel like she can really try the phones out in such an artificial setting and is nervous that she might pick a phone that doesn't work as well as she had hoped. Alice perceives ________ associated with the purchase of a new phone.
A) functional risk
B) financial risk
C) psychological risk
D) social risk
E) time risk
Textbook 
Consumer Behavior

Consumer Behavior


Edition: 11th
Authors:
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handsome93handsome93
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8 years ago
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dorean Author
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#2
7 years ago
Makes sense, thanks dude
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