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elpkiosk elpkiosk
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7 years ago
Several years ago, after inaccurately advertising that Listerine prevented colds, the FTC required Listerine to run a second set of ads that pointed out to consumers that the previous advertising claim was false. This second set of ads is known as ________.
A) deceptive advertising
B) corrective advertising
C) stimulus generalization
D) truth-in-advertising
E) advertorial content
Textbook 
Consumer Behavior

Consumer Behavior


Edition: 11th
Authors:
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saltiesaltie
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#1
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7 years ago
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elpkiosk Author
wrote...

7 years ago
Good timing, thanks!
sweetalia
wrote...

Yesterday
Smart ... Thanks!
kater28
wrote...

2 hours ago
Thank you, thank you, thank you!
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