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CSS5 CSS5
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7 years ago
Which type of consumer segmentation is correctly paired with its descriptor?
A) user-rate-segmentation: dividing the market by benefits that people seek in a product
B) benefit segmentation: dividing the market by location
C) geographic segmentation: dividing the market by age, gender, income, and so on
D) demographic segmentation: dividing the market by frequency of customer usage
E) psychographic segmentation: dividing the market by psychological characteristics, values, and lifestyles
Textbook 
Business: A Practical Introduction

Business: A Practical Introduction


Edition: 1st
Authors:
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podrapodra
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7 years ago
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7 years ago
this is exactly what I needed
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I appreciate what you did here, answered it right Smiling Face with Open Mouth
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This calls for a celebration Person Raising Both Hands in Celebration
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