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In Dallas, Canon printers are sold at both Best Buy and Staples. Newspaper flyers from each store ...

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In Dallas, Canon printers are sold at both Best Buy and Staples. Newspaper flyers from each store ...

In Dallas, Canon printers are sold at both Best Buy and Staples. Newspaper flyers from each store advertise a current sale price of $149 for the same Canon printer. Customers who purchase the printer at Best Buy will receive a free printer cartridge, while those who buy the printer from Staples will receive a free case of paper. Best Buy and Staples are most likely engaged in ________.
A) vertical integration
B) exclusive distribution
C) dual distribution competition
D) intra-brand price competition
E) inter-brand price competition

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Marketing Channel Strategy

Edition: 8^th

Authors: Palmatier, Stern, El-Ansary, Anderson

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