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noise noise
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7 years ago
Why would a supplier most likely choose a channel partner with goal congruence?
A) Distribution exclusivity
B) Lower chance of conflict
C) Expansion of social capital
D) Knowledge of product market
E) Reduced investment requirements
Textbook 
Marketing Channel Strategy

Marketing Channel Strategy


Edition: 8th
Authors:
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YennYenn
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7 years ago
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noise Author
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#2
7 years ago
Thank u!
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