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rohu rohu
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7 years ago
When Aaron analyzed the zip codes of individuals who had purchased tickets for the last three games, he noticed a high percentage from 5 different zip codes. Based on this information, he developed a mailer to send to these individuals offering them a special discount on licensed merchandise. This is a segmentation approach of
A) targeting highly involved fans
B) targeting new demographic segments
C) targeting new geographic segments
D) targeting new channel segments
Textbook 
Sports Marketing

Sports Marketing


Edition: 1st
Authors:
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SatiozSatioz
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7 years ago
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rohu Author
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#2
6 years ago
This is correct
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