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rohu rohu
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7 years ago
In terms of brand leveraging strategies, Kristen has decided to market her women's basketball team by reaching out to fans of men's basketball. This illustrates which approach of connecting target markets to product innovations?
A) expanding existing customer relationships
B) locating former customers
C) breaking into new markets
D) attracting new customers in existing markets
Textbook 
Sports Marketing

Sports Marketing


Edition: 1st
Authors:
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kromonoskromonos
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7 years ago
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rohu Author
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6 years ago
thank you
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