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James is heavily involved on Facebook and Twitter following his favorite basketball team. Not only ...

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James is heavily involved on Facebook and Twitter following his favorite basketball team. Not only ...

James is heavily involved on Facebook and Twitter following his favorite basketball team. Not only can he read comments by other fans, but he can actively become engaged in the conversation. He makes sure to comment anytime someone from the team makes a post. This is an example of James being in the ________ stage of the hierarchy model for sports brands.
A) association
B) attitude
C) awareness
D) preference

Textbook

Sports Marketing

Edition: 1^st

Authors: Fetchko, Roy, Clow

Read 65 times

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rohu Author

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7 years ago

Smart ... Thanks!

Natalie Price

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Thanks for your help!!

jodie1

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Correct

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