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adthz adthz
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7 years ago
Under what condition would it be rational for the trading areas of two branch locations to completely overlap?
A) when a retailer pursues a mass marketing strategy
B) when each store has a different target market
C) when the retailer desires cost economics in promotion
D) when the retailer decides to switch store locations from one large store to two small stores
Textbook 
Retail Management: A Strategic Approach

Retail Management: A Strategic Approach


Edition: 12th
Authors:
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żεχเ๏ภżεχเ๏ภ
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adthz Author
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#2
6 years ago
*answered correctly*
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