A major difficulty with the use of prototype stores is the ________.

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A major difficulty with the use of prototype stores is the ________.

A major difficulty with the use of prototype stores is the ________.
A) difficulty in applying standardized operating cost controls to different locations
B) inflexibility in dealing with special site characteristics
C) inconsistent store image
D) higher purchase costs for fixtures

Textbook

Retail Management: A Strategic Approach

Edition: 12^th

Authors: Berman, Evans

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