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Michelle Kelly Michelle Kelly
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7 years ago
A firm using a marketing information system would most likely have which of the following questions answered?
A) What geographic area is our firm targeting?
B) How well are we doing in our customers' eyes?
C) What metrics would be appropriate for our customers?
D) How can our financial objectives best be attained?
Textbook 
Strategic Marketing

Strategic Marketing


Edition: 1st
Authors:
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w.i.l.lw.i.l.l
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7 years ago
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