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Rgary Rgary
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7 years ago
When he was a twenty-year-old bachelor, Hugh Atwater had different consumer needs than he did when he married at twenty six, fathered twins at twenty eight, and divorced at thirty seven. These changes in Atwater's consumer needs are directly related to changes in his ________.
a. reference group
b. adoption stage
c. family life cycle
d. subculture
e. microculture
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Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
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OrmfnOrmfn
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7 years ago
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Rgary Author
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#2
6 years ago
this helped me and my study group immensely
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