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ikaro2k ikaro2k
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7 years ago
Jane's aunt wants a cashmere blanket to put over her legs when she watches television from her favorite chair. Jane could drive fifty miles and pay $90 for the blanket, or she could order one off the Internet for $168. Because Jane works fifty hours a week, cares for three children, and tries to help her aunt, she opts to buy the blanket on the Internet. This is an example of how ________ influences the consumer decision-making process.
a. a microculture
b. an opinion leader
c. a reference group
d. time
e. learning
Textbook 
Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
Authors:
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OrmfnOrmfn
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7 years ago
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ikaro2k Author
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#2
6 years ago
Came at the best time!
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