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alperkilic alperkilic
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Posts: 1076
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6 years ago
"Mama's Diner" emphasizes its unique recipes, home-cooked taste, and fresh preparation in its marketing plan.  What strategy is "Mama's" executing?
A) entrepreneurialism
B) product differentiation
C) service quality
D) niche marketing
E) intangible benefit
Textbook 
THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition


Edition: 1st
Author:
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Blue F.Blue F.
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6 years ago
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