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alperkilic alperkilic
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7 years ago
One of the risks involved in running a franchise operation is that a customer's bad experience at one franchisee's location will probably reflect on the entire operation. What characteristic of services is involved in this example? How can a franchiser address this problem?
Textbook 
THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition


Edition: 1st
Author:
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BlueFusionBlueFusion
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7 years ago
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4 years ago
thanks
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